Marketing training in Sussex and online
Digital marketing training for businesses and teams
Build the skills and confidence to plan, run and improve your marketing with less guesswork. Sessions are shaped around your goals, channels and current knowledge so the learning connects with the work your team actually needs to do.
Practical learning
Turn marketing knowledge into better decisions
Generic courses can explain a platform without solving the problem your team faces. We begin with the customers, campaigns and decisions that matter to your organisation, then pitch the session at the right level.
Choose channels around audience and commercial goals.
Build repeatable planning and briefing processes.
Understand measurement, data quality and attribution limits.
Challenge internal or agency plans with more confidence.
Leave with agreed priorities and clearer ownership.
Who it is for
Training shaped around the people in the room
A short discovery conversation helps set the right depth, pace and examples, particularly where participants have mixed responsibilities or experience.
Business owners and founders
Understand where limited time and budget are most useful, and create a clearer plan for growth.
New and developing marketers
Build structured, hands-on skills and a repeatable way to plan, produce and review work.
Established in-house teams
Align channel activity, handovers, measurement and decision-making across colleagues.
Managers and marketing leaders
Set priorities, assess proposals and agree measures that connect activity with business outcomes.
Teams bringing work in-house
Clarify what the team can own, where specialist support helps and how responsibilities should be divided.
Choose the skills you need
Digital marketing topics that work together
Your programme can concentrate on one priority or connect several channels. Only subjects suited to the agreed trainer and participant needs are included in the final scope.
Marketing strategy and planning
Audience, offer, objectives, channel priorities, budget, ownership and useful measures.
Explore digital marketing servicesSEO and organic visibility
Search intent, keyword research, technical foundations, on-page improvements, content and local visibility.
Explore SEOContent marketing
Customer questions, briefs, formats, editorial planning, reuse, quality control and distribution.
Explore content creationOrganic social media
Channel choice, sustainable content workflows, community activity and meaningful measurement.
Explore B2B social · Explore B2C socialGoogle Ads and paid search
Intent, keywords, account structure, ads, budgets, landing pages and conversion tracking.
Explore Google AdsMeta Ads and paid social
Objectives, audiences, creative, placements, tracking, testing and responsible budget control.
Explore Meta AdsEmail and SMS marketing
Responsible list growth, segmentation, campaigns, automated journeys, testing and reporting.
Explore email and SMSAnalytics and attribution
Useful events, conversions, data quality, reporting and the limits of attribution models.
See how we workConversion optimisation
Customer journeys, landing pages, messages, forms, proof and evidence-led prioritisation.
Explore web designAI-assisted marketing
Research, ideation, drafting and workflow support with human review, privacy and accuracy controls.
Read our AI policyTraining formats
Focused coaching, team learning or a connected programme
The recommended format depends on the subject, participant numbers, starting level and amount of practical work. Duration, travel, access and follow-up are confirmed in the written proposal.
One-to-one coaching
Direct help for a founder, owner or marketer focused on a particular plan, channel or campaign.
Team workshops
Interactive learning that gives colleagues shared foundations and time to address real business challenges.
In-house training
Training at your workplace by agreement, adapted to relevant systems, roles and priorities.
Live online sessions
Remote learning designed with exercises, questions and breaks rather than a classroom day copied to video.
Tailored programmes
A sequence of sessions combining core skills, practical application and agreed follow-up where one workshop is not enough.
How we build your training
A useful session starts before the trainer arrives
The process turns a broad request into agreed learning outcomes, relevant examples and a clear boundary between training and implementation.
Understand the need
Discuss business goals, participants, current skills, tools, campaigns and practical constraints.
Agree the outcomes
Define what participants should understand, produce or do differently, then confirm agenda, format and responsibilities.
Prepare relevant exercises
Use appropriate sector, channel or approved account material, with access and confidentiality agreed in advance.
Deliver interactively
Combine explanation, demonstration, exercises and questions at a pace suited to the participants.
Support application
Confirm the resources, written next steps and any follow-up within the proposal so expectations remain clear.
What participants receive
Clear outcomes, relevant practice and an agreed next step
Deliverables vary by format. The proposal confirms exactly what is included instead of relying on assumptions about recordings, certificates or ongoing support.
Before the session
A stated agenda, learning outcomes, participant expectations and any access or preparation requirements.
During the session
Relevant explanations, demonstrations, exercises and space to apply the thinking to genuine business questions.
After the session
Agreed resources and next steps, plus clearly scoped follow-up where it forms part of the engagement.
Training informed by connected marketing work
Double Media works across strategy, search, content, social, paid media, lifecycle marketing, websites and measurement. Explore selected client work to see how those disciplines connect around practical business problems.
Frequently asked questions
Plan the right session with fewer unknowns
Scope, logistics and materials are confirmed in writing so your team knows what to expect.
Can the training be tailored to our business?
Yes. We begin with your goals, participants, experience and current tools, then propose an appropriate agenda and format. The written scope explains the degree of preparation and any boundaries.
Which digital marketing topics can you cover?
Potential topics include strategy, SEO, content, social media, Google Ads, Meta Ads, email and SMS, analytics, conversion improvement and responsible AI use. The final programme includes only subjects suited to your needs and the agreed trainer.
Is the training suitable for beginners?
Sessions can be pitched to the participants' starting point. Discovery helps prevent a mixed group receiving material that is too basic or too technical.
Do you offer in-person and online training?
Training is available in person in Sussex and live online across the UK. Travel boundaries, delivery platform, accessibility needs and any additional costs are confirmed before booking.
How long does a training session take?
The right duration depends on topic depth, group size, current knowledge and the amount of practical work. We recommend a structure after discovery rather than forcing every subject into the same timetable.
How many people can attend?
Suitable group size depends on the format and required interaction. The proposal confirms a sensible participant number for the agreed exercises and outcomes.
Can you work in our live accounts?
Where appropriate, access and scope can be agreed in advance. We define confidentiality, permissions and responsibility for any changes before the session and avoid assuming live access is always suitable.
Will we receive materials or a recording?
The proposal states which resources are included. Recordings are offered only where consent, confidentiality, storage and access arrangements have been agreed.
What does marketing training cost?
Fees depend on preparation, subject depth, duration, participant numbers, travel and follow-up. After discovery, we provide a written scope and price.
Can you train us and still manage campaigns for us?
Where appropriate, training and managed services can work together. The proposal distinguishes teaching, consultancy and managed-service responsibilities so ownership stays clear.
Plan training around the skills your team needs
Build capability your team can use after the session
Tell us what your team is responsible for, where confidence or performance is limited and what you want participants to do differently. We will recommend a suitable topic, format and level before you decide.