B2B social media marketing UK
B2B social media marketing built around expertise
Turn your team's knowledge into credible content that keeps your business visible to the people involved in buying from you. Double Media combines B2B social strategy, thought leadership, video, organic publishing and paid amplification in one Sussex-based team.
Complex buying journeys
B2B social media has to earn attention and trust
B2B decisions rarely come from one post or one person. Buyers may research quietly, involve several stakeholders and return to a supplier over weeks or months. Your social presence needs to make your expertise easier to discover, understand and trust.
We build a practical system around your ideal customers, buying committee and commercial goals. It can give founders and specialists a useful public voice, support sales conversations, amplify high-value content and create demand through carefully targeted campaigns.
Social is not presented as a guaranteed shortcut to pipeline. We agree what it can reasonably influence, connect activity with website and CRM evidence where possible, and use sales feedback to improve the programme.
What is included
One connected B2B social media programme
Strategy, expertise capture, production, publishing, amplification and learning are planned together, so every activity has a clear role.
Strategy and audience definition
Clarify objectives, ideal customers, sectors, buying roles, offers, differentiators, channel roles and the actions audiences should take.
Thought leadership and expertise capture
Turn specialist knowledge into useful content through structured interviews, research and efficient review cycles that protect accuracy and voice.
Content planning and creation
Build an editorial calendar across posts, documents, carousels, graphics, articles, case-study stories and short-form video, with a reason for every format.
Company-page management
Optimise, plan and publish consistently so the company page supports credibility, employer visibility, campaigns and organisational expertise.
Founder and expert profiles
Help leaders, sales teams and subject-matter experts develop authentic personal content with clear drafting, approval and publishing boundaries.
B2B video production
Plan and film efficiently in our in-house studio, then shape interviews into short clips, thought leadership, testimonials and case-study assets.
Community and social-selling support
Support useful engagement, recommend responses and define when technical, sensitive, service or sales conversations should move to your team.
Paid social amplification
Use LinkedIn Ads for selected roles, sectors, companies and audiences, with planned creative, message testing, retargeting and lead forms where appropriate.
Reporting and improvement
Report against agreed audience, conversion and commercial measures, explain the learning and adjust content, distribution and paid activity.
LinkedIn company pages and people
Give every voice a useful role
Your company page provides consistency and campaign infrastructure. Founders, specialists and sales teams contribute experience, personality and trusted relationships. We coordinate them without making every account sound the same.
Company page
Brand proof, service expertise, customer stories, culture, recruitment and reliable campaign landing points.
Founders and leaders
Market perspective, lessons learned, company direction and thoughtful, high-trust opinions.
Subject-matter experts
Practical explanations, technical insight, product knowledge and useful problem-solving content.
Sales teams
Relevant engagement, informed participation and useful content for buyer follow-up conversations.
Channel selection
LinkedIn first, with other channels used deliberately
LinkedIn is usually the core platform for the B2B programmes we manage, but it is not automatically the only one. We recommend channels only when the audience, content behaviour, objective and available resources justify them.
Our process
A clear working rhythm from expertise to evidence
Audit and discovery
Review profiles, content, competitors, audience, offers, sales journey, expertise and available performance data.
Strategy
Define channel roles, audiences, content pillars, formats, cadence, distribution, paid support and measurement.
Expertise capture
Gather ideas through focused interviews and source material, then write, design and film the agreed content.
Review and approval
Use an agreed workflow so brand, factual, technical, legal or regulatory checks happen before publication.
Publish and amplify
Schedule organic content, support approved engagement and run paid campaigns where they have a defined role.
Measure and improve
Combine content, audience and commercial signals with sales feedback, then adjust the plan.
Commercial measurement
Measure contribution without pretending attribution is perfect
Buyers move across devices, channels, private conversations and offline sales activity. We use platform, analytics and CRM evidence where possible, but do not claim every outcome belongs to one post.
The goal is a defensible view of contribution and better decisions over time.
Fit and expectations
Best for organisations with expertise worth sharing
A strong fit
Organisations with specialist knowledge, a defined market, meaningful deal value and internal experts willing to contribute a small, agreed amount of time.
- Professional services and consultancy
- Technology and technical products
- Manufacturing, construction and property
- Other considered-purchase B2B sectors
We will be candid about constraints
If the offer is unclear, the audience is too broad or nobody can contribute expertise or approve content, social media may not be the first priority. We will explain the constraint and recommend the most useful next step.
- No guaranteed leads or fixed pipeline promise
- No vanity posting quota
- No channel recommended without a clear role
Why Double Media
Strategy, content, video and amplification in one team
Connected delivery
B2B strategy, organic content, paid social and analytics planned within one team.
In-house video studio
Founder, expert, customer and case-study content produced efficiently under an agreed scope.
Wider channel context
LinkedIn activity can connect with web, SEO, Google Ads, Meta Ads and email when the journey requires it.
Knowledgeable human voices
Content designed to sound like informed people, not generic brand copy.
Frequently asked questions
What B2B teams ask before starting
Clear scope, responsibilities and expectations make better working relationships.
What does B2B social media management include?
The scope can include strategy, audience definition, profile optimisation, editorial planning, copywriting, design, video, publishing, agreed community management, LinkedIn Ads and reporting. Your proposal states the exact channels, formats, volume and responsibilities.
Do you support personal LinkedIn profiles as well as company pages?
Yes. We can help founders, leaders and subject-matter experts develop useful personal-profile content alongside the company page, with drafting, approval and publishing responsibilities agreed before work begins.
How much time will you need from our team?
We use focused interviews, existing source material and planned approval windows to capture expertise efficiently. The time required depends on the number of contributors and the agreed content scope.
How often will you post?
Cadence depends on objectives, available expertise, channels and the quality of content that can be sustained. We recommend a schedule after discovery instead of applying the same volume to every client.
How are posts reviewed and approved?
We agree reviewers, deadlines and escalation routes before production begins. Content needing technical, legal or regulatory approval follows the relevant checks before publication.
Do you respond to comments and direct messages?
We can support agreed community-management activity. Sensitive, technical, sales or customer-service queries may need to be escalated to your team, with response boundaries defined in the proposal.
Do you run LinkedIn Ads?
Yes. Paid campaigns can support awareness, content distribution, retargeting and lead generation. We review audience size, offer, creative, tracking and budget before recommending a campaign.
How much does B2B social media marketing cost?
Cost depends on channels, cadence, the number of expert profiles, design and video requirements, paid-campaign complexity and reporting. We provide a clear proposal after discovery. Paid-media spend is separate from the management fee.
How long does B2B social media take to work?
Paid campaigns can generate activity quickly, while organic authority and audience trust usually build over time. Pace depends on market awareness, the offer, content quality, expert participation, distribution, budget and the sales cycle.
Can you guarantee leads or pipeline?
No responsible agency can guarantee a particular result. We can improve strategy, content, distribution, tracking and learning, but outcomes also depend on the offer, market, budget, website, sales follow-up and wider commercial conditions.
See the thinking behind our client work
Explore Double Media case studies for a closer look at the problems clients have asked us to solve, the work delivered and the outcomes approved for publication.
Ready for a clearer B2B social media plan?
Request your complimentary B2B social media audit
We will review your current social presence, audience fit, positioning, content themes, profile and company-page foundations, paid activity and measurement, then prioritise what is working, what may be limiting performance and what we recommend next.