Social media marketing case study

500,000 views.
In 12 months.

How Double Media helped SkillELECTRIC reach electrical apprentices at scale through consistent, purpose-built social content.

See the results
500kViews in 12 months
3Posts each week
3Platforms activated

The challenge

Reach the next generation of electrical talent at the scale the brand deserved.

SkillELECTRIC needed a social presence that consistently reached electrical apprentices where they already spent their time, while giving NET a clearer return on its content investment.

The ambition was stronger visibility, content that felt useful and credible to apprentices, and a standard of delivery that met executive expectations.

SkillELECTRIC social content
Content made to resonate with electrical apprentices.
SkillELECTRIC campaign content
A regular content rhythm across the platforms that matter.

The solution

Three weekly posts, shaped for three distinct social channels.

We created and published three posts every week across Instagram, TikTok and LinkedIn. Each piece was designed to meet electrical apprentices with useful, relevant and engaging content while keeping the SkillELECTRIC brand visible.

Instagram

Visual content that makes the brand recognisable and approachable.

TikTok

Short-form content built for discovery and apprentice attention.

LinkedIn

Professional credibility and wider sector visibility.

Consistent delivery

A dependable schedule that gave executives a clearer return from social.

Measured social-media outcome

Half a million views from a consistent, relevant content programme.

Over a 12-month period, SkillELECTRIC generated 500,000 views across Instagram, TikTok and LinkedIn. The outcome for NET was substantially greater reach, delivered in line with executive expectations and well beyond the previous social-media management approach.

500kViews in 12 months
3Posts published each week
3Active social channels

Creative in context

Content that supports trust before the appointment.

The campaign paired direct-response Meta Ads with content that helped potential patients understand the clinic and feel confident taking the next step.

Video adds a human, reassuring layer to the booking journey.

Leamon Osteopathy client video.

SkillELECTRIC audience content
A stronger route from awareness to recognition.

The takeaway

Consistency and relevance create the reach executives expect.

For brands targeting a specialist audience, social success comes from meeting people with the right content often enough to earn attention and recognition.

SkillELECTRIC’s 500,000 views show what a focused, channel-aware content programme can achieve when it is delivered consistently and built for the audience first.

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