Meta Ads
Reach relevant local audiences with an offer built around a clear appointment action.
Meta Ads and CRM attribution case study
£400 in ad spend.
£5 cost per lead.
How Double Media helped Leamon Osteopathy turn paid social activity into trackable direct bookings through a bespoke CRM.
See the results£5Cost per lead
£180Customer value
£400Meta Ads spend
The challenge
Paid social needed to turn into appointments, not just enquiries.
Leamon Osteopathy needed a reliable way to generate new patient leads and know which ads were driving real bookings. Platform reporting alone could not provide that full picture.
The goal was a measurable acquisition campaign, with clear insight from first click through to a direct appointment.
The solution
Meta Ads supported by bespoke booking attribution.
We created a targeted Meta Ads campaign and built a bespoke CRM to connect leads with direct bookings. This meant the team could see what was producing genuine patient demand, rather than relying on surface-level engagement metrics.
Lead tracking
Capture and organise each lead from the paid campaign.
Bespoke CRM
Track direct bookings from ads through a tailored system.
Optimisation
Use booking data to focus budget on the activity creating value.
Measured paid-media outcome
A measurable route from ad spend to direct bookings.
A £400 Meta Ads budget generated leads at an average cost of £5. With each new customer worth £180, the bespoke CRM made it possible to track the outcome that actually mattered: direct bookings attributable to the ads.
£400Meta Ads spend
£5Average cost per lead
£180Customer value
Creative in context
Content that supports trust before the appointment.
The campaign paired direct-response Meta Ads with content that helped potential patients understand the clinic and feel confident taking the next step.
Video adds a human, reassuring layer to the booking journey.
Leamon Osteopathy client video.
The takeaway
Measure the booking, not just the lead.
For clinics, paid advertising is most valuable when the data continues beyond the form submission. Connecting Meta Ads to a bespoke CRM gave Leamon Osteopathy a practical view of the direct bookings generated by the campaign.
With leads acquired at £5 and a customer value of £180, the team can confidently assess and improve the return from every pound spent.
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