Visual content that makes the brand recognisable and approachable.
Social media marketing case study
500,000 views.
In 12 months.
How Double Media helped NET turn consistent, targeted social content into greater reach and stronger alignment with executive expectations.
See the results500kViews in 12 months
3/weekPosts published
3 channelsTargeted platforms
Client testimonial
Hear how the right content reached the right people.
NET’s testimonial shows how a consistent, apprentice-focused social presence created the reach and credibility the brand needed.
NET client testimonial.
The challenge
NET needed its social media to match the scale of its ambition.
NET supports electrical apprentices preparing for AM2 assessments. The previous social presence was not giving candidates enough useful, confidence-building information - or giving the leadership team the reach they expected.
The objective was to build a clear, credible content programme that met apprentices where they already spend time online.
The solution
Three weekly posts, shaped for three distinct social channels.
We created and published three posts each week across Instagram, TikTok and LinkedIn. The content gave electrical apprentices practical tips, common mistakes to avoid and clear guidance, while keeping the NET brand visible and trusted.
TikTok
Short-form content built for discovery and apprentice attention.
Professional credibility and wider sector visibility.
Consistent delivery
A dependable schedule that gave executives a clearer return from social.
Measured social-media outcome
Half a million views, built through consistent content for the right audience.
Over 12 months, NET reached 500,000 views through a three-post-per-week content programme across Instagram, TikTok and LinkedIn. The greater reach gave the brand a stronger presence with electrical apprentices and better aligned social performance with executive expectations.
500kViews in 12 months
3/weekPosts across the channels
Apprentice-firstTargeted audience focus
Creative in context
Useful, human content makes a specialist brand more approachable.
For apprentices preparing for an important assessment, a helpful post can do more than earn a view. It can reduce uncertainty, answer a practical question and build trust in NET as a source of reliable support.
That is why the content was designed to feel clear, friendly and genuinely useful - not just promotional.
The takeaway
Consistency and relevance create the reach executives expect.
For a specialist brand, social success comes from meeting the right audience with useful content often enough to earn attention and recognition.
NET’s 500,000 views show what a focused, channel-aware content programme can achieve when it is delivered consistently and built for the audience first.
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