Pre-production
We planned the story, practical requirements and filming schedule before the cameras arrived.
Education video production case study
Show future Year 7 families what school could feel like.
Heathfield Community College asked Double Media to create a promotional film that would earn attention from prospective pupils and their families. We developed the concept, planned the production, filmed it in one day and delivered a main film plus campaign trailer.
Watch the main film1 dayLocation filming
2 editsMain film and trailer
Full serviceConcept to final delivery
The main film
A clear, energetic introduction to life at Heathfield.
The finished film brings the school experience to life through real learning environments, staff and pupils. Press play to watch the principal campaign edit.
Main promotional film, created for Heathfield Community College's Year 7 campaign.
The brief
Generate attention before families make their Year 7 choice.
The college wanted a promotional video that could help prospective Year 7 pupils and their families understand the atmosphere, opportunities and everyday experience of the school.
The challenge was to communicate that story in a way that felt human and engaging, while producing flexible assets the college could use across its launch activity.
The approach
One joined-up production, from the first idea to the final export.
Double Media handled the complete creative process. Pre-production gave the filming day a clear purpose, the concept created a consistent narrative, and the edit shaped the strongest moments into two campaign-ready films.
Creative concept
We developed a clear idea designed to hold attention and present the college with energy.
One-day shoot
We captured the planned concept across the college within one focused production day.
Editing and delivery
We shaped the footage into a main promotional film and a shorter trailer for campaign use.
The deliverables
Two polished films, ready for a coordinated campaign.
The college received a longer hero film for audiences who want to explore the story and a shorter trailer designed to create interest quickly and direct attention towards the full piece.
Main promotional filmA 71-second story-led edit for the principal campaign.
Campaign trailerA focused 40-second cut for faster introductions and social promotion.
Web-ready deliveryHigh-quality exports prepared for reliable online playback.
The outcome so far
A launch-ready creative platform, with campaign results still to come.
The films are now available to watch, but measured campaign results have not yet been supplied. That means it would be premature to claim reach, engagement or recruitment outcomes.
What has been delivered is a complete pair of polished campaign assets that give the college a compelling way to introduce itself to prospective Year 7 pupils and their families.
Transparent reporting: this page will be updated when sufficient campaign performance data is available.
Why it matters
Schools need more than a campus tour. They need a story families remember.
A well-planned promotional film can make culture, learning and opportunity feel tangible before a family attends an event or submits an application.
By combining strategy, production and editing in one team, the message stays consistent from the first concept through to the finished campaign assets.
For schools and colleges
Give future pupils a reason to picture themselves with you.
Talk to Double Media about a concept-led promotional film for your next open event, admissions campaign or student recruitment programme.
Discuss your video project