Real installations
Give prospective customers a closer look at Genren's completed work.
Renewable energy video production case study
Show future customers what renewable energy looks like in practice.
Genren asked Double Media to create video content to support its plans to expand nationwide. We developed the creative brief, built a storyboard and filmed across customer locations to show completed installations and the businesses benefiting from them.
Watch the case study2 daysLocation filming
Multiple locationsReal customer installations
Creative planningBrief, storyboard and production
The main film
A closer look at the projects behind Genren's nationwide ambitions.
Our behind-the-scenes case study follows the production process, from the initial brief and storyboard through to filming customer interviews, aerial footage and installations in use.
Behind the scenes of Double Media's video production project for Genren.
The brief
Build confidence in Genren before the first conversation.
Genren wanted to expand nationwide and needed video content to showcase the projects it had already completed.
The challenge was to show more than the installations themselves. The content needed to bring the customer experience into the story, helping prospective clients understand how solar energy was being used by real businesses.
Customer experience
Customer interviews explain the benefits from the people using the systems every day.
The approach
A clear plan, brought to life across two days of filming.
Double Media started with pre-production, giving the project a clear direction before filming began. A creative brief and storyboard helped Genren understand what to expect, while the location shoots brought together customer stories and footage of the installations in use.
Pre-production
We developed the creative brief around Genren's ambition to showcase its completed work and reach customers nationwide.
Storyboarding
We turned the brief into a storyboard, giving Genren a clear picture of the planned content before approving production.
Two-day shoot
We filmed across customer locations, capturing solar installations and the businesses using the energy they generate.
Customer stories and aerial footage
We combined interviews about the business benefits with aerial views of the solar panels and interior footage showing energy use in practice.
The deliverables
Video content grounded in real projects and customer experience.
The production brought together footage of Genren's completed installations, customer interviews and business activity, creating material that could help introduce its work to prospective customers.
Customer interviewsFirst-hand accounts of how Genren's solar installations have benefited the businesses using them.
Aerial installation footageElevated views showing the scale and setting of completed solar projects.
On-site business footageInterior and location footage connecting the installations with day-to-day energy use.
The outcome so far
A happy client, with commercial results still to come.
Genren was very happy with the outcome, as reported in our behind-the-scenes case study. The project gave the company video content showcasing completed work to support its plans for nationwide expansion.
Measured marketing and sales results have not yet been supplied, so there are no confirmed figures for reach, enquiries or new business.
Transparent reporting: Client feedback is positive. The commercial impact has not yet been measured in the information available.
Why it matters
Renewable energy projects are easier to understand when customers can see them working.
Footage of a completed installation shows what a company can deliver. Hearing directly from the customer adds context, explaining how that installation fits into a working business.
By combining creative planning, customer interviews and footage of real projects, renewable energy companies can give prospective clients a clearer understanding of their work before the first conversation.
For renewable energy companies
Turn your completed projects into your next customer's first impression.
Talk to Double Media about video content that showcases your installations, captures your customers' experiences and supports your next stage of growth.
Discuss your video project