The Challenge
Outside Inn wanted to create a genuine social media presence that truly captured the unique charm and cosy comfort of their glamping lodges. Their goal was to showcase the experience in a way that would make potential guests feel like they were already there, immersed in the peaceful surroundings.
Our Strategy
To achieve this, we produced a range of high-quality content, including stunning drone shots that revealed the beautiful natural setting from above, lifestyle footage that brought the guest experience to life, and close-up interior details to highlight the warmth and style of each lodge. Our approach was to tell a story through the visuals - as if viewers were walking through the lodges themselves, feeling the atmosphere and imagining their stay.
We supported this content with targeted advertising campaigns on Facebook and Instagram, carefully tailored to reach the ideal audience. By focusing on people who showed an interest in travel, nature escapes, and unique accommodation experiences within the relevant regions, we ensured the ads reached those most likely to book a stay. One of our posts even reached over 260,000 views, significantly boosting visibility.
The Results
This combined strategy resulted in a noticeable boost in bookings for Outside Inn, they are consistently booked up 4 months ahead of time, along with increased engagement on their social media channels. The fresh, authentic content helped build a stronger connection between the brand and potential guests, making the lodges feel welcoming and inviting even before arrival.
