The Challenge
The Green Gym Group in Kemptown were struggling to generate a steady flow of leads. Despite offering a welcoming atmosphere and excellent gym facilities, their online presence wasn’t converting into new member sign-ups. They needed a way to increase visibility, engage the local community, and turn interest into action.
Our Strategy
We built a marketing strategy designed to attract, convert, and retain potential members. This included social media marketing to build brand awareness and create engagement, targeted Facebook and Google advertising to drive high intent, great quality leads, and email marketing to nurture leads and keep the gym top of mind for people who may have been with them before. Each thing worked together to create a consistent lead generation funnel.
The Results
Within the first four weeks of launching the campaign, Green Gym Group saw a noticeable increase in new leads. Their cost per lead dropped significantly compared to previous marketing efforts, and their online visibility improved across Kemptown and nearby areas. In addition, their email list grew steadily, giving them a valuable audience for future promotions and engagement. They have been with us now for 6 months, and they could not be happier!
